SEO is a highly-effective inbound marketing tool. Exploited by digital marketers since the early days of the Internet, SEO has helped many businesses gain market share and drive inbound leads to their products and services.

Mastering the art of inbound marketing can be a challenge as many businesses struggle with implementing the most effective methods. When used successfully, SEO is an extremely valuable and results-driven inbound marketing channel as both a standalone tool and as part of a wider strategy.

Drip email marketing is a powerful tool. It helps many digital marketers engage their audience, boost sales and secure customer retention. But you are able to use personalization and optimization to improve your drip marketing strategy even further. We’ll show you how smart marketers are using email to reach, activate and retain their diverse customer bases.

Marketing can be a pretty complex landscape. The progress of low-cost tech means more and more tools have become available to all marketers. This has led us to a problem. For the modern marketer it is no longer a case of just using the tools they can access. They must pick which tools in their vast marketing toolkit are worth their time and investment. 

Keywords are arguably the most important aspect of search engine optimization. Fat-head and long-tail keyword strategies can help you target relevant and profitable search traffic. But what’s the difference between fat-head and long-tail, and which should your business focus on?

Search engines like Google have become a key pillar in how we use the Internet. Unsurprisingly, this has led to many businesses spotting an opportunity within search engines. By getting more traffic to their website, businesses increase the probability of converting those visitors into paying customers.

Competition within digital marketing makes it hard for companies to acquire and retain customers. This is particularly true for the SaaS and freemium business models. This type of business relies on high levels of user engagement with their apps and products. Because of this, user activation is a big part of the onboarding and sales process.

For most digital products and services, there is a lengthy path between curious prospects and paying customers. Many digital start-ups witness a high volume of users signing up for their free product. But only a small number of those users will become paying customers.

Guest blogging is an important and often-lucrative marketing tool for many online businesses. With over 2 million blog posts published daily, it may seem impossible to cut through the noise. But, by creating unique content and posting it on websites and blogs other than your own, you can leverage this broad network to drive leads to your own website. This is where the right guest blogging strategy can make all the difference to your business.

The nature of blogging has slowly changed over the years. Much of the change has been a natural evolution. But some change has been driven by Google and other search engines. In the early days of the Internet, it was people – not businesses – that shared blogs. They were mostly personal diaries. Most were either single-author creations or collaborations between several authors and usually centred on specific niche topics.