Small-medium enterprises (SMEs) are increasingly benefitting from an online presence. The Internet can help businesses grow sales and reach new customers. And an effective sales website is often the key to this success.
But it can be difficult to know where to start. Building websites that are good at converting visitors into prospects and online sales is not easy. This problem is only compounded when a small business is launching a new sales website on a limited budget.
Link building is one of the most important parts of any search engine optimization plan. Without links from trustworthy and diverse sources, it is difficult to rank well on search engine results pages.
But there’s no one-size-fits-all strategy when it comes to building links. You could focus on writing great content that builds links naturally. Or, perhaps you could try guest blogging and email outreach to other sites. You may even decide to buy backlinks (big hint: don’t).
At its most simple, lead generation is a two part process. First, finding people that show interest in your product or service. And, second, collecting prospective customers’ contact details and pushing them further down a sales and marketing funnel.
Online businesses today rely on content marketing to capture an audience. Content marketing takes many forms. It could be high-level, generic blog posts that relate loosely to your business. But it could also be highly-specific landing pages that target a high-intent audience. This audience can driven by search engine marketing or email campaigns.
SEO issues can cause problems with Google, Bing and other search engines. Many sites have bugs with sitemaps, schema markup, canonical links, 404 pages… The list goes on! Fixing these bugs on your website can be a quick way to improve search engine ranking.
SEO is important for digital businesses. With more competition than ever, ranking well in Google can drive a huge growth opportunity. But SEO also presents a risk, making it imperative to rapidly tackle any SEO issues that arise.
Negative keywords are an important tool for any Google Ads campaign. They can make search and display campaigns more successful, by cutting unprofitable spend. Set at an account or campaign level, negative keywords give you fine control over where your ads appear.
You can think of negative keywords as a black-list of terms for which your ad will not show. You can specify these keywords as broad match, phrase match or exact match terms. This allows you to stop your ad displaying, even if your “positive keywords” target a broad range of search queries or display network pages.