Optimizing your customers’ journeys is a great way to improve the success of your digital business. Understanding what matters to your business means you can set clear goals and measure relevant metrics. And, with an A/B testing program, you can help your business improve in those key areas.
In recent years, ‘growth hacking’ has become a major area of expertise in the world of entrepreneurs. That’s no surprise. Smart business owners are always looking for clever ways to grow their business.
The Net Promoter Score (NPS) gives your business a simple measure of success in the area of customer experience. Two in three Fortune 1000 companies use the metric. Helping to drive improvements in customer experience, it can grow a business and and keep it profitable over the long term.
When growing a business, we all face the same challenge. We have a limited amount of resource, time, money and finance. But we also have many areas of the business to focus on. From product development to HR, deciding where to channel our limited resource can be a difficult problem.
Search engine marketing (or SEM) is a huge opportunity for digital businesses. But it can also be a daunting experience for businesses just getting started. It’s important you understand what you want to achieve and the options available to you. Then you can start driving real success from paid search on Google and other search engines.
Experts estimate the largest search engine, Google, receives 7 to 10 billion searches every day. So it is no surprise that a growing presence on the platform excites smart marketers. It offers their businesses an easy way to scale up sales on demand.
SEO copywriting is a way of using high-quality, relevant content techniques to rank well on search engine results pages. Using simple copy and microcopy methods, you can improve your website’s search position on Google.
Search Engine Optimization, or SEO, is a term bandied around and often daunts the lay-person. It is the process in which we optimize the quality and quantity of website content. And, at the same time, increasing the awareness of your brand through organic search engine results.
Publicity is a great way for startup businesses to increase their reach and connect with their audience in a positive way. PR horror stories should not put off startup marketers from pitching their stories. Startups are primed to benefit hugely from this type of coverage.
Bad publicity has led the decline of some of the biggest and most successful businesses ever. Do you remember how Gerald Ratner destroyed his jewelry business by labelling it as ‘total crap’?
With this in mind, publicity can seem daunting. Especially so for a startup with little experience in how to leverage the tool to their benefit.
But the startup stage is also where good publicity can have the biggest impact on growth. And it can shape your customers’ perception of your business.
Content marketing is a digital marketing strategy that provides useful content to your customers. Well-executed, content marketing could be the biggest customer acquisition source for your business.
Quality content grabs the interest and imagination of your audience. And that is the surest way to rapidly acquire new customers and grow your business.
