Fixing SEO issues on your website can improve your search engine ranking.

How to Find SEO Issues on Your Website

James
By: James
July 28, 2020

SEO issues can cause problems with Google, Bing and other search engines. Many sites have bugs with sitemaps, schema markup, canonical links, 404 pages… The list goes on! Fixing these bugs on your website can be a quick way to improve search engine ranking.

SEO is important for digital businesses. With more competition than ever, ranking well in Google can drive a huge growth opportunity. But SEO also presents a risk, making it imperative to rapidly tackle any SEO issues that arise.

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Use negative keywords to improve AdWords campaign performance

How Can Negative Keywords Help My Google Ads Campaign?

James
By: James
April 27, 2020

Negative keywords are an important tool for any Google Ads campaign. They can make search and display campaigns more successful, by cutting unprofitable spend. Set at an account or campaign level, negative keywords give you fine control over where your ads appear.

You can think of negative keywords as a black-list of terms for which your ad will not show. You can specify these keywords as broad match, phrase match or exact match terms. This allows you to stop your ad displaying, even if your “positive keywords” target a broad range of search queries or display network pages.

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High conversion rate is important for lead gen and email capture forms on your website.

7 Reasons Your Form Has a Low Conversion Rate

James
By: James
April 21, 2020

Most online businesses rely on some type of form to drive conversions. Whether a checkout, lead generation or sign up form, a low conversion rate can cost your business revenue and hit your profit margins hard. And it can make marketing campaigns that drive traffic to your website untenable, allowing your competitors to gain market share.

Yet still many online forms go unoptimized. They let high-intent traffic leave sites without making a purchase.

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A/B testing helps businesses get better results from both their marketing and product development.

The Growth Hacker’s Guide to A/B Testing

Owain
By: Owain
March 15, 2020

Optimizing your customers’ journeys is a great way to improve the success of your digital business. Understanding what matters to your business means you can set clear goals and measure relevant metrics. And, with an A/B testing program, you can help your business improve in those key areas. 

In recent years, ‘growth hacking’ has become a major area of expertise in the world of entrepreneurs. That’s no surprise. Smart business owners are always looking for clever ways to grow their business.

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You can use the net promoter score to measure customer experience

Net Promoter Score: A Measure of Customer Experience

Owain
By: Owain
March 1, 2020

The Net Promoter Score (NPS) gives your business a simple measure of success in the area of customer experience. Two in three Fortune 1000 companies use the metric. Helping to drive improvements in customer experience, it can grow a business and and keep it profitable over the long term.

When growing a business, we all face the same challenge. We have a limited amount of resource, time, money and finance. But we also have many areas of the business to focus on. From product development to HR, deciding where to channel our limited resource can be a difficult problem.

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Search engine marketing (or SEM) is a huge opportunity for digital businesses.

Getting Started With Search Engine Marketing and Google Ads

Owain
By: Owain
February 15, 2020

Search engine marketing (or SEM) is a huge opportunity for digital businesses. But it can also be a daunting experience for businesses just getting started. It’s important you understand what you want to achieve and the options available to you. Then you can start driving real success from paid search on Google and other search engines.

Experts estimate the largest search engine, Google, receives 7 to 10 billion searches every day. So it is no surprise that a growing presence on the platform excites smart marketers. It offers their businesses an easy way to scale up sales on demand.

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