Search engine marketing (or SEM) is a huge opportunity for digital businesses. But it can also be a daunting experience for businesses just getting started. It’s important you understand what you want to achieve and the options available to you. Then you can start driving real success from paid search on Google and other search engines.
Experts estimate the largest search engine, Google, receives 7 to 10 billion searches every day. So it is no surprise that a growing presence on the platform excites smart marketers. It offers their businesses an easy way to scale up sales on demand.