Email is by far the most popular online communication tool with over 300 billion emails sent each day. So it is no wonder that digital brands spend a lot of time building out their email list with email capture campaigns.
Email marketing, like all owned media, is attractive to brands because of its lower and more predictable costs compared to search engine marketing and other forms of paid media.
Small-medium enterprises (SMEs) are increasingly benefitting from an online presence. The Internet can help businesses grow sales and reach new customers. And an effective sales website is often the key to this success.
But it can be difficult to know where to start. Building websites that are good at converting visitors into prospects and online sales is not easy. This problem is only compounded when a small business is launching a new sales website on a limited budget.
Link building is one of the most important parts of any search engine optimization plan. Without links from trustworthy and diverse sources, it is difficult to rank well on search engine results pages.
But there’s no one-size-fits-all strategy when it comes to building links. You could focus on writing great content that builds links naturally. Or, perhaps you could try guest blogging and email outreach to other sites. You may even decide to buy backlinks (big hint: don’t).
At its most simple, lead generation is a two part process. First, finding people that show interest in your product or service. And, second, collecting prospective customers’ contact details and pushing them further down a sales and marketing funnel.
Online businesses today rely on content marketing to capture an audience. Content marketing takes many forms. It could be high-level, generic blog posts that relate loosely to your business. But it could also be highly-specific landing pages that target a high-intent audience. This audience can driven by search engine marketing or email campaigns.
SEO issues can cause problems with Google, Bing and other search engines. Many sites have bugs with sitemaps, schema markup, canonical links, 404 pages… The list goes on! Fixing these bugs on your website can be a quick way to improve search engine ranking.
SEO is important for digital businesses. With more competition than ever, ranking well in Google can drive a huge growth opportunity. But SEO also presents a risk, making it imperative to rapidly tackle any SEO issues that arise.