Keywords are arguably the most important aspect of search engine optimization. Fat-head and long-tail keyword strategies can help you target relevant and profitable search traffic. But what’s the difference between fat-head and long-tail, and which should your business focus on?
Search engines like Google have become a key pillar in how we use the Internet. Unsurprisingly, this has led to many businesses spotting an opportunity within search engines. By getting more traffic to their website, businesses increase the probability of converting those visitors into paying customers.