A growth hacking team plans their strategy.

What Is Growth Hacking and How Can Your Business Put It Into Practice?

By: Olivia
August 21, 2019

Growth is the most important feature of any business. So it makes sense that growth hacking has become a discipline in its own right. But what exactly is growth hacking? And how can your business deploy a growth hacking program successfully?

A growth hacker is a person whose true north is growth.” So says angel investor and start-up advisor Sean Ellis. He first coined the phrase “growth hacking” back in 2010.

Against a fast-moving business landscape, the meaning of growth hacking can get lost. It is commonly understood to be a means of growing a business to get the attention of its target audience. And, at the same time, maintaining the expansion and retention of a product’s active user base.

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Viral marketing campaigns can help companies grow at a faster rate than other marketing strategies.

How Viral Marketing Can Grow Your Business Fast

By: Richard
August 18, 2019

Viral Marketing. There’s a buzzword that has literally gone viral.

The speed and ease of sharing content across social networks has ushered in a golden age for brands. There’s no better form of advertising than peer-to-peer referrals.

It is wise to encourage customers to share and champion your brand. And it is the execution of this idea that makes viral marketing such a powerful strategy.

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Personalization in email marketing creates a seamless experience for customers

Email Marketing Personalization Will Boost Clicks and Conversions

By: Richard
August 12, 2019

Personalization is a key tool in a modern business’s digital marketing strategy. The consumer expectation is there but enterprises fail to meet these expectations when it comes to email marketing. 

A personalized email has to go beyond simply using a cheerful greeting and the recipient’s name. 

Marketers that get email right create a seamless experience for their customers. Show them you understand their needs and desires and you will earn their trust and respect.

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Newsletter sponsorship allows your business to advertise on third-party newsletters

Newsletter Sponsorship Is a Low-cost Source of Leads

By: Gary
August 6, 2019

Marketers know that email is a great way to reach and retain customers. But building your own email list can take a long time, meaning your business is unlikely to see a return on investment in the short-term. Newsletter sponsorship allows your business to reach prospective customers on third-party newsletters and can be a great acquisition channel.

Successful newsletters reach huge audiences. Sponsoring these in return for advertising space is a great way to leverage their circulation and drive targeted traffic to your website. For the newsletter distributor, sponsorship is an excellent source of income, so it is a win-win for all stakeholders.

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Keywords play an integral role in any SEO strategy

Is SEO an Effective Inbound Marketing Channel in 2019?

By: Olivia
August 5, 2019

SEO is a highly-effective inbound marketing tool. Exploited by digital marketers since the early days of the Internet, SEO has helped many businesses gain market share and drive inbound leads to their products and services.

Mastering the art of inbound marketing can be a challenge as many businesses struggle with implementing the most effective methods. When used successfully, SEO is an extremely valuable and results-driven inbound marketing channel as both a standalone tool and as part of a wider strategy.

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A business may use a drip marketing campaign as a powerful way to take their audience from the ‘awareness’ stage to becoming a paying customer.

How to Use Automated Drip Email Marketing to Engage Your Audience

By: Owain
August 1, 2019

Drip email marketing is a powerful tool. It helps many digital marketers engage their audience, boost sales and secure customer retention. But you are able to use personalization and optimization to improve your drip marketing strategy even further. We’ll show you how smart marketers are using email to reach, activate and retain their diverse customer bases.

Marketing can be a pretty complex landscape. The progress of low-cost tech means more and more tools have become available to all marketers. This has led us to a problem. For the modern marketer it is no longer a case of just using the tools they can access. They must pick which tools in their vast marketing toolkit are worth their time and investment. 

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