Marketers know that email is a great way to reach and retain customers. But building your own email list can take a long time, meaning your business is unlikely to see a return on investment in the short-term. Newsletter sponsorship allows your business to reach prospective customers on third-party newsletters and can be a great acquisition channel.
Successful newsletters reach huge audiences. Sponsoring these in return for advertising space is a great way to leverage their circulation and drive targeted traffic to your website. For the newsletter distributor, sponsorship is an excellent source of income, so it is a win-win for all stakeholders.