Growth is the most important feature of any business. So it makes sense that growth hacking has become a discipline in its own right. But what exactly is growth hacking? And how can your business deploy a growth hacking program successfully?
“A growth hacker is a person whose true north is growth.” So says angel investor and start-up advisor Sean Ellis. He first coined the phrase “growth hacking” back in 2010.
Against a fast-moving business landscape, the meaning of growth hacking can get lost. It is commonly understood to be a means of growing a business to get the attention of its target audience. And, at the same time, maintaining the expansion and retention of a product’s active user base.